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The Fiat Company was formed in 1899,
starting out with a small workforce with fewer than 40 employees. Within
10 years this small company in Turin was producing over 1200 motorcars a
year and a workforce of around 2550. The man responsible for this
remarkable turnaround was Giovanni Agnelli, Agnelli gained inspiration
from his frequent visits to America and began to build Europe's largest
factory in Turin.
The Fabbrica Italiana di Automobili Torino factory is to this day a famous
Turin landmark.
The company soon started an export drive; in 1908 cars were being built
under license in New York. By the 1990's Fiat cars would be produced in
over 22 countries. Over the years they have taken under their wing great
motoring names, including amongst others, Alfa Romeo, Lancia, Ferrari and
Maserati.
In 1957 the Fiat 500 was introduced, many motoring manufacturers scorned
this silly looking tiny car, Fiat however, knew better, their aim was
solely to produce a car for the masses.
In 1966 Fiat launched their 124 Spider, arguably Italy's most successful
sportscar ever, this success was undoubtedly deserved. Its performance and
handling was way ahead of its competitors, with a Pininfarina body design
and a superb in-line four engine. With a production run of almost 20 years
and 200,000 cars built tells its own story. Over the years various engine
sizes were available, ranging from 1438cc to the top of the range 1995cc.
Since automobiles have been produced many, many manufacturers have fell by
the wayside, Fiat have been manufacturing motorcars for over one hundred
years now, and still remain one of the most successful car producing
companies in existence.
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