Customer expectations
Global competition has altered customer’s expectations and the growth of
e-business has changed their experiences. Study the behaviour of your
e-customers and respect their concerns about privacy and security.
Personal details
The expansion of e-business has increased the demand on individuals to
release their personal details. Many organizations design their Websites to
collect data about potential customers as soon as they enter a site through
on-line forms.
Be cautious how you present these requests for information. Steer clear of
displeasing potential customers by demanding too much information, especially if
there are no obvious benefits to them.
Answer potential customer concerns with a clear and easily accessible policy
statement on your use of customer details and make sure this is constant across
all your customer service pages.
Security
A most important concern in the development of e-business has been the
question of on-line security.
Customers want the speed and flexibility of Internet transactions, but they also
want to know that third parties cannot access their data. Seek to reassure your
customers and put into practice the best security measures available.
Focusing on demands
Customers ever more demand fast service, quality goods and aggressive
prices.
Incorporate your processes of, selection, ordering, and completion, to deliver
the speed and competence that customers insist. The capability to check
availability at any time of order and make precise fulfilment promises,
collectively with a well-organized packing and
delivery system, is vital to providing a fast and first-rate service.